The Japanese car manufacturer, Nissan, has officially launched its brand new logo, ditching the three-dimensional emblem in favour of a flat, two-dimensional logo.
Nissan joins Volkswagen, BMW, and MINI in adopting a flat logo as they all prepare to launch electric vehicles.
Three years in the making, the new design project was spearheaded by Alfonso Albaisa, Nissan’s Senior Vice President of Global Design. He set up a design team led by Tsutomu Matsuo, Deputy General Manager of Nissan’s Advanced Design department, to study everything from a subtle evolution to a complete reinvention. Albaisa’s brief was to create a logo that was “thin, light and flexible”.
Nissan debuted the logo on Ariya, its upcoming fully electric SUV and a special illuminated version of the logo is to appear on all future electric vehicles.
The illuminated logo will comprise of 20 LEDs representing the number of years since Nissan’s last rebranding.
The logo posed a number of design and technological challenges, such as judging the thickness of the logo’s outline to ensure a crisp impression when lit, as well as catering for the need to comply with government regulations for illuminated elements on cars. The logo also needed to be bold enough when not illuminated, such as when it appeared digitally or on paper, in order to be easily identifiable.
The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun,” said Matsuo. “At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society.”