The Sexuality & Social Work Special Interest Group (SIG) is a collaborative network of social work academics, practitioners, students, service users, and carers that aims to strengthen the knowledge base surrounding sexuality issues in social work practice, education, and research. Since its formation in 2004, the group has focused on providing a safe forum for discussions, sharing research and teaching ideas, supporting each other’s work, and contributing to collaborative research and publications.
The SIG has made significant strides in raising awareness of the importance of sexuality issues in social work, hosting conferences and producing special issues in social work journals. These efforts have helped integrate the topic of sexuality into social work education and practice.
The group has expanded its membership internationally since 2013, now including members from various countries such as Western Europe, the Middle East, Canada, the U.S., and Australia. Many members are also leaders in advancing research and scholarship on sexuality.
Currently co-chaired by Alfonso Pezzella from Middlesex University, UK, and Dr. Melissa Bird, a social worker from the U.S., the SIG remains committed to fostering international collaborations and furthering the integration of sexuality issues into social work.
The brief
To create a series of promotional materials, including flyers and brochures, to effectively market the Sexuality & Social Work Special Interest Group’s Online International Conference 2021. The materials should capture attention, reflect the group’s values, and align with the SIG’s established branding guidelines. These materials will be used to attract global participation from social work and healthcare professionals, academics, students, service users, and other stakeholders.
Key deliverables
- Flyers:
- A concise, visually appealing flyer that communicates the core details of the conference (dates, theme, registration details, key speakers, etc.).
- The flyer should be easy to distribute both online and offline, formatted for email and print distribution.
- Brochures:
- A more detailed brochure that outlines the conference schedule, topics, speaker bios, benefits of attending, and information about the SIG.
- It should be designed to engage the reader with compelling visuals and clear, informative content.
Design and branding guidelines
- Consistency with SIG’s Branding: All materials must reflect the group’s established brand identity. This includes the use of the group’s logo, colors, fonts, and any other design elements specified in the branding guidelines.
- Modern & Engaging: The materials should be fresh and contemporary, using design elements that reflect the dynamic and forward-thinking nature of the SIG. They should balance professionalism with accessibility, ensuring the content is easy to read and visually engaging.
- Global Appeal: Given the international scope of the conference, the design should appeal to a diverse audience, considering cultural nuances and ensuring inclusivity in imagery and language.
- Clear Call to Action: All materials should include a clear and prominent call to action, such as “Register Now” or “Join the Conversation”, guiding participants toward registration and engagement.
Target Audience
- Social work practitioners, educators, and students
- Service users, carers, and other stakeholders in the field of sexuality and social work
- Academics, researchers, and international collaborators
- Participants from diverse regions, including Western Europe, the Middle East, Canada, the United States, and Australia
Tone and Messaging
- Inclusive and Supportive: Reflect the SIG’s commitment to creating a welcoming and supportive environment for all conference attendees.
- Innovative and Knowledge-Driven: Highlight the groundbreaking nature of the conference’s discussions and research in the realm of sexuality and social work.
- Global and Collaborative: Emphasize the international and collaborative aspect of the conference, showcasing its broad scope and diverse participation.
Outcome
These promotional materials not only informed but inspired potential attendees, making them excited to participate in the Sexuality & Social Work SIG’s Online International Conference 2021. In fact, the conference was attended by over 100 delegates from across the globe. By following the branding guidelines and focusing on eye-catching, inclusive designs, we helped elevate the SIG’s visibility and attracted a global audience committed to exploring the critical intersection of sexuality and social work.
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