Research deserves to be seen.
Digital support for research that needs to reach people
PURA IDEA works with universities, research teams, charities and health organisations to bring research projects to life online — from dedicated project websites and digital communications to targeted campaigns that help recruit research participants.
Whether you are launching a new study, building a public-facing home for a funded project or struggling to reach the right participants, we can create a solution around your objectives, timescales and available budget.
Research websites
Participant recruitment
Digital campaigns
Talk to us about your project
Digital support built around research
Research projects have different needs from commercial marketing campaigns.
You may be working within a fixed grant budget. Materials may need approval from an ethics committee or research team. Recruitment criteria can be highly specific. Information needs to be accessible and accurate. And every pound spent on advertising needs to work as hard as possible.
We understand that.
PURA IDEA combines website design, digital marketing, creative communications and campaign management to give research teams flexible support throughout the life of a project.
Research websites
Give your project a professional, accessible online home.
We design and develop websites and landing pages for research studies, research centres, funded projects and public engagement initiatives.
From a simple study website to a larger resource containing publications, events, project updates and research outputs, we can create a platform that grows with your project.
We can help with:
- Research and project websites
- Study recruitment landing pages
- Research centre websites
- Project branding and visual identity
- Accessible web design
- Publications and resource libraries
- Research news and updates
- Events and conferences
- Ongoing website support and maintenance
Find the people your research needs.
Recruiting research participants can be difficult — particularly when eligibility criteria are specific or when the people you need to reach are unlikely to encounter traditional recruitment methods.
Digital advertising can help research teams reach potential participants beyond their existing networks.
PURA IDEA plans and manages targeted participant recruitment campaigns across digital platforms, combining audience targeting, creative design, campaign testing and ongoing optimisation.
We can work alongside your existing recruitment strategy or manage the digital campaign from launch to completion.
Research participant recruitment
Our support can include:
- Digital recruitment strategy
- Audience research and targeting
- Meta advertising
- Google advertising
- Snapchat, TikTok and other digital platforms where appropriate
- Campaign graphics and advertising creative
- Recruitment landing pages
- A/B testing
- Campaign monitoring and optimisation
- Budget management
- Analytics and reporting
Campaigns can be designed around the budget available to your research project — whether you need a short recruitment boost or ongoing support over several months.
Your research budget matters.
There isn’t a single formula for recruiting research participants.
A large national study may require a multi-platform campaign and extensive audience testing. Another project may simply need a carefully targeted campaign to reach a small, specific population.
We build our approach around your research question, recruitment criteria, timetable and available budget.
That means identifying where your potential participants are most likely to be reached, testing what works and continually optimising the campaign rather than simply spending an advertising budget and hoping for the best.
Where advertising materials or messaging require approval before publication, we can work within your existing research and ethics approval processes.
Research recruitment in action
Reaching participants through targeted digital advertising
PURA IDEA has supported research teams with digital participant recruitment campaigns reaching highly specific audiences across the UK.
For an NSPCC-funded study examining online blackmail and sextortion, digital advertising was used to reach potential participants through platforms including Meta and Snapchat.
The campaign generated extensive awareness and traffic to the research recruitment page and helped the study exceed its participant recruitment target.
significantly exceeding the recruitment target
Average Meta
cost per click
across Snapchat, Facebook and Instagram
Digital campaigns have also supported university research including the HYPE Study and other projects requiring targeted participant recruitment.
Explore some of our research recruitment work
Websites that give research a life beyond the project.
A research website can do considerably more than explain what a study is about.
It can become the central point for participant recruitment, project news, publications, research outputs, events, resources and long-term public engagement.
We can support your project from the initial idea through to launch — and continue looking after the website throughout the research programme if required.
Whether you already have branding and content ready to go or need help shaping the whole digital presence, we’ll build around the way your team works.
View some of our website work
One partner. Lots of ideas.
Research projects often involve several different pieces of digital work.
Instead of commissioning a website from one supplier, campaign graphics from another and participant advertising from somebody else, PURA IDEA can bring those elements together.
Website design
and development
Purpose-built websites and landing pages for studies, research centres and funded projects.
Participant recruitment
Targeted digital advertising designed around your recruitment criteria and available budget.
Branding and
graphic design
Visual identities, campaign graphics, reports, posters, social media assets and other research communications.
Digital
marketing
Strategy, advertising, audience targeting, testing, optimisation and campaign reporting.
Public
engagement
Digital communications that help make research understandable, accessible and engaging beyond academia.
Ongoing
support
Flexible support throughout the project — without needing an in-house designer, developer or digital marketing team.
Experience across research, health and social impact.
Our work has supported projects and organisations across universities, research, health, charities and the public sector, including work involving:
Small enough to be flexible. Experienced enough to understand the work.
PURA IDEA is an independent creative and digital consultancy.
We deliberately work closely with the people behind each project. You won’t be passed between account managers or asked to squeeze your project into a predetermined package.
Instead, we’ll understand what you’re trying to achieve, what resources you already have and where you need support.
That might mean building an entire research website and recruitment campaign.
Or it might mean helping with one very specific part of the project.
Either is fine.
Have a research project in mind?
Whether you’re preparing a funding application, launching a new project, recruiting participants or looking for a better way to communicate your research, we’d love to hear about it.
Tell us a little about your project, what you’re hoping to achieve and any budget or timescale you’re working with.
Let’s bring your research to life.
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Give us a call or send us a message on 07337 907113
Contact us by email on info@puraidea.co.uk
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