Our brand reflects the creativity, clarity and
strategic thinking that underpin everything we do.
1. Introduction
PURA IDEA is a London-based creative agency specialising in branding, web design and digital marketing. Our visual identity reflects the principles that guide our work: clarity of ideas, thoughtful design and meaningful impact.
The PURA IDEA brand has been developed to ensure consistency across all communications, platforms and materials. These guidelines outline how our identity should be presented visually and verbally.
2. Brand philosophy
Ideas brought to life
The name PURA IDEA reflects our belief that great ideas are the starting point of meaningful design. Our work combines creativity with strategic thinking to help organisations communicate clearly, engage audiences and bring ideas to life.
The lightbulb symbol within the logo represents creativity, innovation and clarity.
3. Logo section
The PURA IDEA logo
The PURA IDEA logo combines clean typography with a lightbulb icon, symbolising the transformation of ideas into creative solutions.
4. Colour palette
Colour system
The PURA IDEA colour palette balances clarity and vibrancy, combining a clean core palette with expressive gradient elements used across digital media.
5. Typography
Typeface
PURA IDEA uses Gill Sans Nova as its primary typeface, chosen for its clarity, versatility and modern character.
6. Brand guidelines
Download the brand guidelines
The full PURA IDEA brand guidelines provide detailed guidance on logo usage, colour specifications, typography and visual principles.
For enquiries regarding brand usage or partnerships, please contact info@puraidea.co.uk.
PURA IDEA was founded in London in 2016.
